| TAG |
SYNTAX |
DESCRIPTION |
| META
AUTHOR |
<META
NAME="AUTHOR" CONTENT="value"> |
The author of the page's name.
For example:
<META NAME="author"
CONTENT="J. Smith">
Search Engine Tips:
Search engines do not consider the information in this tag important.
|
| META
DESCRIPTION |
<META
NAME="DESCRIPTION" CONTENT="value"> |
A short, plain language description
of the document. This is used by search engines to describe your document.
If your
document has very little text, is a frameset, or has extensive scripts at the top, you can use
this tag to provide a description of a page for search engines.
For example:
<META NAME="description"
CONTENT="Reference listing of HTML tags.">
Search Engine Tips:
Make sure you put your most important keywords in the description so search engines can index
them.
AltaVista and Infoseek have a 1000 character limit for the description.
|
| EXPIRES |
<META
HTTP-EQUIV="expires" CONTENT="value"> |
The date and time after which the
document should be considered expired. An illegal date, such as "0" is interpreted
as "now." Setting the Expires attribute to 0 may thus be used to force a
modification check at each visit. Dates must be given in RFC850 format, in GMT. For example:
<META HTTP-EQUIV="expires" CONTENT="Sun, 28 Dec 1997 09:32:45 GMT">
Search Engine Tips:
Search engines will honor this tag and de-list your page when the expiration date is reached. |
| META
KEYWORDS |
<META
NAME="KEYWORDS" CONTENT="value"> |
Comma-separated keywords to be used
by search engines to index your document in addition to words from the title and document
body. For example:
<META NAME="keywords" CONTENT="HTML,
tags, reference, attributes">
Search Engine Tips:
Avoid repeating keywords, as some search engines will penalize you for this.
AltaVista and Infoseek have a 1000 character limit for the keywords.
|
| REFRESH |
<META
HTTP-EQUIV="Refresh" CONTENT="seconds; URL=redirect url"> |
Specifies a delay, in seconds, before
the browser automatically reloads the document. Optionally, specifies an alternative URL to
load. For example:
<META HTTP-EQUIV="Refresh" CONTENT="3; URL=http://site.com">
Search Engine Tips:
Some search engines won't list you if this value is set below 60.
It's best to leave
this one off. |
| TITLE |
<TITLE>...</TITLE> |
Although this isn't a META tag, we
include it here because it serves a similiar purpose as META tags in search engine ranking.
The TITLE tag specifies the title of the document. This title appears in the title bar of the
browser window. In addition, automated web search tools can use the title to index documents.
If no title is specified, the default title depends on the browser being used.
Search Engine Tips:
The TITLE tag is the most important tag for search engine placement.
You should never
exclude it if you want to get listed.
The TITLE tag must come directly after the HEAD tag for some search engines to recognize it.
Make sure you put your most important keywords in the title, since search engines pay special
attention to the words in the TITLE.
Keep it brief - no more than 7-10 words. |
